When it comes to performance, reliability and protecting the components that keep a vehicle moving, the right lubricant is far more than just another service item.
ROWE MOTOR OIL brings more than 30 years of German lubricant expertise to the automotive aftermarket, combining advanced formulation, extensive testing and a passion for performance to develop lubricants for everything from everyday road cars to high-performance engines, racing vehicles, commercial fleets and classic cars.
And now, ROWE products are available through Restomod, giving enthusiasts, workshops and performance-minded vehicle owners access to a comprehensive range of German-made lubricants and automotive fluids.
MADE IN GERMANY. BUILT FOR PERFORMANCE.
Founded in Germany in 1995, ROWE has built its reputation around developing and manufacturing high-quality lubricants and coolants. The company's HIGHTEC range is manufactured exclusively in Germany, with products developed and tested through ROWE's own research and development facilities.
Today, ROWE offers more than 1,400 products, supported by a highly integrated manufacturing operation capable of filling up to 8,000 containers per hour. The company has also expanded internationally, with its products available in more than 80 countries.
But the impressive numbers are only part of the story.
For ROWE, lubricant development starts with one fundamental objective: protect the component while delivering the performance the application demands.
Modern engines place enormous demands on their lubricants. High operating temperatures, tighter tolerances, turbocharging, direct injection, emissions-control systems and extended service intervals all require carefully engineered fluids.
That is why ROWE focuses heavily on the selection of base oils and additive technology, with its products developed to provide wear protection, performance, fuel-economy characteristics and compatibility with modern exhaust after-treatment systems.
THE HIGHTEC DIFFERENCE
At the heart of ROWE's automotive range is HIGHTEC — a family of lubricants developed for a wide variety of applications.
Rather than offering a one-size-fits-all approach, ROWE has developed products for specific engine designs, manufacturers, applications and operating conditions.
The HIGHTEC range covers lubricants for:
- Passenger vehicles
- Light commercial vehicles
- Trucks and commercial fleets
- Motorcycles and ATVs
- Racing applications
- Classic and vintage vehicles
- Agricultural machinery
- Construction equipment
- Marine applications
- Industrial equipment
This extensive range means that whether you're maintaining a daily driver, building a performance engine or keeping a classic on the road, there is a ROWE lubricant engineered around the application.
MORE THAN JUST ENGINE OIL
One of the biggest advantages of the ROWE range is that the brand goes well beyond engine oil.
ROWE's product portfolio includes engine oils, transmission and gear oils, hydraulic fluids, steering fluids, coolants, brake fluids, greases, additives and maintenance products, as well as specialist lubricants for racing, motorcycles, classic vehicles, commercial vehicles, marine applications and industrial equipment.
That makes ROWE particularly interesting for workshops and enthusiasts who want to source multiple lubrication requirements from a single specialist manufacturer.
Engine Oils
Engine oil is arguably the most recognised part of the ROWE range.
HIGHTEC engine oils are formulated for modern passenger vehicles as well as demanding performance, commercial and specialist applications. Depending on the formulation, products are designed around specific manufacturer requirements and approvals.
Rather than simply choosing an oil based on viscosity alone, ROWE's Oil Finder allows users to identify the appropriate product according to vehicle, engine and manufacturer requirements.
That distinction is important.
A 5W-30, for example, doesn't automatically mean that every 5W-30 oil is suitable for every engine. Manufacturer specifications, approvals, additive technology and emissions-system compatibility all matter.
ROWE's approach is to match the lubricant to the application — not simply the number printed on the bottle.
Gear Oils, Transmission & Hydraulic Fluids
Engine oil isn't the only lubricant responsible for keeping a vehicle operating smoothly.
ROWE also produces lubricants for manual and automatic transmissions, differentials, steering systems and hydraulic applications.
These fluids are engineered around the particular requirements of the components they protect, helping maintain reliable operation while reducing wear in highly loaded mechanical systems.
For performance builds and vehicles subjected to demanding conditions, selecting the correct transmission and drivetrain fluid can be just as important as choosing the right engine oil.
Racing Lubricants
Performance enthusiasts will find another important part of ROWE's identity in its racing range.
Motorsport places enormous demands on lubricants. High RPM, extreme temperatures, sustained loads and aggressive driving conditions can push an engine, gearbox and drivetrain far beyond normal road-car operating conditions.
ROWE offers dedicated racing products designed for these harsh environments, reflecting the company's long-standing involvement in motorsport and performance applications.
For the enthusiast building a serious performance vehicle, that motorsport heritage adds another dimension to the ROWE range.
It's not just about making power — it's about protecting the machinery producing it.
BUILT FOR MODERN ENGINES
Modern engines are becoming increasingly sophisticated.
Turbochargers, variable valve timing, direct injection, start-stop systems, particulate filters and increasingly stringent emissions requirements have transformed the demands placed on engine lubricants.
The lubricant has to do more than reduce friction.
It must help manage heat, protect highly loaded components, remain stable under demanding conditions and work alongside increasingly complex emissions-control systems.
ROWE states that its HIGHTEC lubricants are developed with these requirements in mind, including compatibility with modern exhaust after-treatment systems and the need for strong wear protection and fuel-economy characteristics. Numerous OEM approvals across the range provide additional confirmation that individual formulations meet specific manufacturer requirements.
CLASSIC CARS GET SPECIAL ATTENTION
Not every engine on the road was designed for modern low-viscosity lubricants.
Classic and vintage vehicles can have very different lubrication requirements compared with today's engines, making the selection of the correct oil particularly important.
ROWE therefore maintains a dedicated Classic Oils range alongside its modern automotive lubricants.
This allows owners of older vehicles to choose products developed specifically with classic applications in mind rather than simply reaching for the newest modern engine oil.
For restorers and classic-car enthusiasts, that is an important distinction.
COOLING SYSTEM PROTECTION
Lubrication is only one part of keeping an engine healthy.
ROWE also produces coolants and winter products, including radiator protection products designed for different automotive applications.
A properly maintained cooling system is critical for managing engine temperature, particularly on high-performance vehicles where increased power output can translate into increased thermal loads.
Combined with the company's lubricant range, ROWE gives workshops and enthusiasts another way to approach vehicle fluid maintenance as a complete system rather than treating engine oil as an isolated product.
DEVELOPED IN ROWE'S OWN LABORATORIES
One of the defining characteristics of ROWE is its focus on in-house development.
The company states that its products are developed and tested in its own laboratories, allowing its technical teams to formulate lubricants around changing vehicle technologies and market requirements. Component protection is identified as a key priority during new product development.
This matters because lubricant technology is constantly evolving.
As manufacturers introduce new engines, new emissions systems and new performance requirements, lubricant manufacturers have to evolve alongside them.
ROWE's approach is therefore not simply about producing oil — it is about engineering fluids around the machines they are designed to protect.
A STRONG PRESENCE IN SOUTH AFRICA
ROWE's South African operation was established in 2020, becoming the company's first subsidiary on the African continent.
ROWE South Africa operates local warehouses in Johannesburg, Durban and Cape Town, supporting the brand's expansion across Sub-Saharan Africa.
For South African enthusiasts and workshops, local availability is particularly important. Access to specialist lubricants means customers can select products based on the actual requirements of their vehicles and applications, rather than being limited to whatever generic viscosity happens to be available.
FROM DAILY DRIVERS TO PERFORMANCE BUILDS
One of the things that makes ROWE particularly well suited to the Restomod customer is the breadth of its range.
Restomod customers aren't all driving the same type of vehicle.
Some are maintaining a daily driver. Others are restoring a classic. Some are building turbocharged street cars, while others are pushing their vehicles on the track.
There are diesel builds, petrol performance engines, commercial vehicles, motorcycles, 4x4s and everything in between.
ROWE's extensive product range reflects that diversity.
From everyday maintenance to serious performance applications, the objective remains the same:
Choose the correct lubricant for the job and give the components the protection they deserve.
WHY CHOOSE ROWE?
There are plenty of lubricant brands available today, so what makes ROWE worth considering?
Made in Germany
ROWE states that its lubricants are manufactured exclusively in Germany, with production subject to ongoing quality controls.
Research & Development
Products are developed and tested through ROWE's own laboratories, with component protection at the centre of new product development.
Motorsport Experience
ROWE's product portfolio includes dedicated racing lubricants and the company maintains an active motorsport presence, bringing demanding performance applications into its wider brand identity.
Extensive Automotive Range
From passenger cars and commercial vehicles to motorcycles, classics and racing applications, ROWE has developed lubricants for a huge variety of vehicles.
Beyond Engine Oil
Engine oils are only part of the offering. Transmission fluids, hydraulic oils, coolants, brake fluids, greases, additives and specialist products make up a much broader lubrication portfolio.
OEM Approvals
ROWE offers numerous products carrying manufacturer approvals and specifications, helping customers select products according to the requirements of their particular vehicle.
FIND THE RIGHT ROWE PRODUCT FOR YOUR VEHICLE
One of the most important things to remember when choosing engine oil is that the most expensive oil isn't necessarily the correct oil — the correct specification is what matters.
ROWE's Oil Finder allows customers to search by vehicle, manufacturer, application and specification to help identify the appropriate product.
Always check your vehicle's owner's manual or manufacturer's service information before selecting a lubricant, and make sure the required viscosity and approvals/specifications are met.
NOW AVAILABLE FROM RESTOMOD
ROWE is now part of the Restomod product range.
Whether you're servicing a daily driver, maintaining a classic, upgrading a performance vehicle or preparing a serious build, you can now source ROWE lubricants through Restomod.
With German manufacturing, extensive research and development, OEM-approved formulations and a product range covering everything from everyday road cars to motorsport and specialist applications, ROWE brings a serious approach to one of the most important parts of vehicle maintenance.
Because when you're building, restoring or maintaining a vehicle, every component matters.
And when the engine is working hard, the right lubricant is there to make sure it can keep doing what it was built to do.
ROWE MOTOR OIL
Made in Germany. Engineered for performance. Built to protect.
Raise the Limit.
ROWE products are now available through Restomod.
